SARAH BALS, event coordinator for Connect 534, gathers with Harpersfield Township
trustees (from left) Jim Pristov, Ed Demshar, and Cliff Henry at the Harpersfield
Covered Bridge to celebrate the township's cooperation with the organization that
is coordinating a variety of activities throughout the area.
Posted: Monday, November 3, 2014 12:00 am
By MARGIE NETZEL / For the Star Beacon
HARPERSFIELD TOWNSHIP — Life is all about connections, said Sarah Bals.
As the coordinator of Connect 534, a marketing initiative focused on the businesses
and recreational opportunities along Route 534 in Geneva, Geneva Township and Geneva-on-the-Lake,
Bals said those connections are getting stronger.
“We are thrilled to announce that Harpersfield Township has joined Connect 534,”
Bals said. “This new partnership opens up so many new opportunities for the area,
and I couldn’t be more excited.”
Local administrators and government officials have long studied the possibilities
of the Route 534 corridor, which stretches from south of Interstate 90 and to the
threshold of Geneva-on-the-Lake. Professional studies of the area have suggested
bike paths along the road, improvements to parks and to the curb appeal of businesses
along the corridor, and the potential for business development.
The Connect 534 initiative was created by the Ashtabula County Convention and Visitor’s
Bureau, The Geneva-on-the-Lake Convention and Visitor’s Bureau and the Ohio Wine
In the last year, Connect 534 has initiated, supported and created events, fundraisers,
festivals and activities along the Route 524 corridor from Geneva, through Geneva
Township and into Geneva-on-the-Lake.
“It’s about connecting people with people, people with businesses, people with charities
and organizations and people with their community,” Bals said. “I’m so proud to see
the success of our efforts.”
Now with Harpersfield Township on board, Bals said she’s bursting with ideas to connect
the Geneva area’s entire stake in Route 534.
“With Harpersfield Town-ship, we can build so many new partnerships,” she said. “We
can branch out while really focusing on the local businesses and residents. Just
the addition of the wineries to our events list is a really exciting thing!”